ON Advertising is a full-service agency in Phoenix Arizona that offers digital marketing, video production, and public relations. The goal of this project was to design for their new networking event, ONStoppable Open House. This included a new logo, three case study posters, a welcome poster, lobby poster, restroom directional poster, bar poster, a branded notebook, and 3 eblasts.
The project started with researching ON Advertising’s branding in order to best represent them when designing for this event. Studying their brand guide, website, and work helped guide the way we approached the design.
Since ONStoppable is a play on ‘unstoppable’ the use of an asterisk between ‘ON’ and ’Stoppable’ just made sense as it is an indicator of a misspelling. Also, an asterisk is one of ON Advertising’s brand elements. The grungy graphics, use of bold iconography, and poppy colors of the posters and notebook align with ON’s bold approach to advertising. The culmination of all these elements create an inviting feel to the ONStoppable Open House.
CREDITS:
This project would not have been possible without the close collaboration with Shannon Siriani (Designer), Erin Powell (Designer), Sam Patterson (Designer), Megan Eddy (Motion Designer), and Mary Edwards (Project Manager).
Logo and art directions designed by me.
